In my last post, I recommended reading blogs to develop your skills, personally and professionally. Another means to grow your ministry is to write and share a blog of your own.
Think of blogging as virtually sharing thoughts and experiences with someone over a cup of coffee. Don’t aim to build a following of thousands or win a Pulitzer Prize. Simply write as a follower of Jesus serving others. Your blog will likely bless the volunteers in the ministry you lead, or the families of the kids you teach, or people doing similar ministry in other churches.
Considering what to write about?
- Share stories—how you were blessed by the work of a volunteer; the Sunday school teacher you heard about whose actions blessed a child; the child whose actions blessed the teacher; what you saw when you delivered food baskets.
- Give spiritual encouragement—why this morning’s devotion was so meaningful for you; some words from Scripture that applied to today’s experience; where you see God at work in your life or the lives of others. Simply sharing the truth of God’s love for us in Jesus is actually the best thing any of us could ever write!
- Resources—share good ideas you’ve heard; tell why a certain book was helpful to you; share lessons you learned from a great teacher; point to a website with great resources; mention an upcoming conference; share a teaching technique used by a colleague.
- Publicize volunteer opportunities—A steady diet of “We need volunteers in . . .” is sure to turn off readers, but periodic, interesting mentions of opportunities will be appreciated. For example, “Free tomorrow night? Come help pack donations for the food pantry”; “Got marketing skills? Our VBS team is looking for someone to design a publicity plan”; “Do you know anyone with office skills looking to fill empty daytime hours?” and, every so often, “Here are our church’s top ten ministry needs.”
The mechanics of creating a blog might seem intimidating, but it’s not difficult. The average middle-school student could likely help you through the process. More important, though, is the fact that blogs are very, very public. Tread carefully and think twice (or more!) before you post.
- No matter the actual size of your audience, write as if anyone and everyone in the world can and will read it. Even if you later decide to remove it, it’s still “out there.”
- If you’re anything more than a plain and simple church member, keep in mind that your blog represents your church. Be positive. A blog is not for airing grievances or problems. If you have any doubts, have someone in authority read your blog before you post it.
- Always get permission before you share the words of others or share their stories.
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