Congratulations—you have a stellar VBS program planned for this summer! But what if nobody comes?

Many children’s ministries dedicate hours to planning lessons, snacks, games, and crafts for vacation Bible school. Even so, recruitment is often left off the list of VBS to-dos. It’s not too late to make sure your VBS program is filled to the brim with kids who are excited to learn about Jesus! Here are some tips to jump-start your recruitment efforts.

Publicize VBS within your church family

  • Hand out colorful VBS flyers or invitations before and after church services.
  • Hang a VBS poster in all of your Sunday school rooms.
  • Set up a registration booth in the church entryway.
  • If you have the capabilities, also make registration available online.
  • Perform a short, “VBS preview” play during church or Sunday school. Introduce your VBS theme, bring out some of the characters you’ll be using during VBS, and sing a song.
  • Mail a friendly letter or postcard to each family at your church. Follow up with a phone call approximately one week later.

Publicize VBS to the community

  • Encourage children from your church to invite friends from their neighborhoods and schools. Send home a few extra registration forms with the children so that signing up their friends is easy! (If your kids need extra incentive, offer a small prize to the child who brings the most friends to VBS.)
  • Print an ad in your local newspaper.
  • Hang posters in local businesses owned by church members.
  • Hand out flyers at local Memorial Day parades.
  • Display a large, colorful banner on your church lawn.
  • Use social media to promote your VBS and look to post your event in online community calendars.
  • Distribute door hangers or invitations door-to-door within a one- or two-mile radius of your church.


Editor’s note: If you’re still looking for VBS curriculum, it’s not too late to order from CTA. We have more than 10 themes to choose from and each theme can be tailored to fit your unique VBS schedule. Check it out today!

© 2015 CTA, Inc.

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