Keep in mind that I’m CTA’s Internet Marketing guy, trying my best to share our mission, vision, products and resources without being obnoxious. My job is to read, listen, research, and pay attention to what the most creative technologists and innovative companies are saying and doing to break through the din of traditional marketing.

Rereading the bestseller Groundswell, Winning in a World Transformed by Social Technologies, I was reminded of the case study of a French bank that had invited its customers to consider the idea, “If I were a banker.” The campaign drew tens of thousands of responses, and resulted in great benefits to the bank and its customers. The authors of the book would say the bank had “tapped the groundswell of their online community.”

Inspired by that story, I’m going to tap CTA’s online community by asking you to share ideas for products or resources that could benefit the body of Christ. It could be an idea for an activity for children that would help bring a Bible story to life, a book encouraging a member of your congregation through a trying time, or something so inspired that we might never have come up with it.

Click the comments link above and offer up what’s on your heart. You can submit anonymously if you wish, but I encourage you to let us know who you are. Besides, if you enter your website in the field provided, you’ll get a link back to your site which could result in receiving some new visitors–always a good thing.

We look forward to hearing your ideas.